search query: @author Herbig, P. A. / total: 6
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| Author: | Day, R. L. Herbig, P. A. |
| Title: | How the diffusion of industrial innovations is different from new retail products |
| Journal: | Industrial Marketing Management
1990 : AUG, 19:3, p. 261-266 |
| Index terms: | INDUSTRIAL DEVELOPMENT TECHNOLOGICAL INNOVATION NEW PRODUCTS INDUSTRIAL MARKET RESEARCH DIFFUSION |
| Language: | eng |
| Abstract: | Host of attributes and their relationship to innovativeness have been identified as variables associated with consumer innovation, but characteristics for industrial innovators are difficult to be determined. The process of innovation in industrial markets is analyzed, and six essential differences are identified. Consumer innovations diffuse more quickly, than industrial innovations, and the diffusion of innovation is a shorter process for consumer product adapting than with industrial products. Attention of academic marketers is called on the diffusion of innovations in the industrial marketplace. |
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