search query: @author Loken, B. / total: 6
reference: 2 / 6
Author: | Loken, B. Ward, J. |
Title: | Alternative Approaches to Understanding the Determinants of Typicality |
Journal: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 111-126 |
Index terms: | CONSUMER RESEARCH PRODUCT INFORMATION MARKETING |
Language: | eng |
Abstract: |
SCIMA