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| Author: | Loken, B. Ward, J. |
| Title: | Alternative Approaches to Understanding the Determinants of Typicality |
| Journal: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 111-126 |
| Index terms: | CONSUMER RESEARCH PRODUCT INFORMATION MARKETING |
| Language: | eng |
| Abstract: |
SCIMA