search query: @author Stewart, D.W. / total: 6
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| Author: | Pechmann, C. Stewart, D.W. |
| Title: | The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions |
| Journal: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 180-191 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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