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Author: | Lancaster, K. |
Title: | L'analyse economique de la variete de produits : une revue de la litterature. |
Journal: | Recherche et Applications en Marketing
1991 : VOL. 6:1, p. 53-78 |
Index terms: | PRODUCT DIFFERENTIATION POSITIONING COST BENEFIT ANALYSIS ECONOMIC ANALYSIS |
Language: | fre |
Abstract: |
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