search query: @author Albrecht, M. / total: 6
reference: 3 / 6
| Author: | Albrecht, M. |
| Title: | Chancen der Werbung in den funf neuen Bundeslandern (Chances of publicity in the five new German lands) |
| Journal: | Markenartikel
1991 : NR. 2, p. 77-79 |
| Index terms: | ADVERTISING GERMAN DEMOCRATIC REPUBLIC |
| Language: | ger |
| Abstract: | The author, intendant of Deutsche Fernsehfunk gives a historic review of advertising practice in East- Germany from 1965 up to the present. The specificities stemming from shortage economy, the present unemployment, the pride in Eastern production etc. are stressed. Publicity statistics is given. |
SCIMA