search query: @author Deichsel, A. / total: 6
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| Author: | Deichsel, A. Wuerzberg, H.G. |
| Title: | Eine Zielperson reagiert - der Kunde antwortet |
| Journal: | Markenartikel
1990 : APR, VOL. 52:4, p.149-156 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | People are often willing to be influenced by advertisements. Target groups are spoken about even when they consist of individual people, who are treated just like clients, strangers who should be drawn nearer to the product. Consumer closeness is the most important concept in advertisement. |
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