search query: @author Wiese, H. / total: 6
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| Author: | Wiese, H. |
| Title: | Marktschaffung (Market creation) |
| Journal: | Marketing
1991 : VOL. 13:1, p. 43-51 |
| Index terms: | PUBLIC GOOD MARKET SHARE |
| Language: | ger |
| Abstract: | The article is about socalled network-effect goods, whose demand depends on quantity already sold (telephone, PC etc.).Demand curves for such goods are determined (Rohlf's demand curve). How to create a suitable initial demand for network-effect goods? (Insurance contracts, price differentiation). |
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