search query: @author Miniard, P. W. / total: 6
reference: 2 / 6
Author: | Miniard, P. W. et al. |
Title: | Picture-based Persuasion Processes and the Moderating Role of Involvement |
Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 92-107 |
Index terms: | CONSUMER RESEARCH COMMUNICATION MOTIVATION RESEARCH |
Language: | eng |
Abstract: |
SCIMA