search query: @author Gronroos, C. / total: 6
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| Author: | Gronroos, C. |
| Title: | Designing a long range marketing strategy for services. |
| Journal: | Long Range Planning
1980 : APR, VOL. 28:3, p. 36-42 |
| Index terms: | LONG RANGE PLANNING MARKETING |
| Language: | eng |
| Abstract: |
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