search query: @author Brun, M. / total: 6
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| Author: | Brun, M. |
| Title: | Le design: un outil au service de la strategie = The industrial design as an important strategic instrument |
| Journal: | Revue Francaise du Marketing
1990 : 4(129), p. 13-38 |
| Index terms: | INDUSTRIAL DESIGN STRATEGIC MANAGEMENT NEW PRODUCTS PRODUCT DEVELOPMENT CULTURE COMMUNICATION |
| Language: | fre |
| Abstract: | The concept of industrial design is clarified. It is shown how aesthetic considerations can influence product design. The need for harmonious relationships between the cultural, social and functional aspects of design is emphasized. The linkages between design and marketing as well as design and new product development are investigated. The role of design in the contents and forms of communication is demonstrated. A number of other application areas of design are reviewed. |
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