search query: @author Armstrong, J.S. / total: 6
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| Author: | Armstrong, J.S. |
| Title: | Prediction of consumer behaviour by experts and novices |
| Journal: | Journal of Consumer Research
1991 : VOL. 18:2, p.251-256 |
| Index terms: | CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | The paper asked several academics, practitioners and high-school students to make predictions on hypotheses of 20 empirical studies selected from the Journal of Consumer Research. It turned out that the students were a little better and the academics were a little worse than the practitioners. No group performed better than chance. |
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