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| Author: | Durgee, J. O'Connor, G. |
| Title: | An exploration into renting as consumption behaviour |
| Journal: | Psychology & Marketing
1995 : MAR, VOL. 12:1, p. 89-104 |
| Index terms: | CONSUMPTION RENTS CONSUMERS |
| Language: | eng |
| Abstract: | This article describes an initial, exploratory look at a quickly growing new type of consumption behavior, renting. Insights about renting are generated from a small, qualitative study of rental behaviour and motives. As an initial cut at conceptualizing and understanding rental consumption, a wide range of topics are considered, including instant gratification, postpurchase dissonance, self-exploration, cultivation of rental items, and some implications of renting regarding materialism. |
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