search query: @indexterm SEQUENTIAL ANALYSIS / total: 60
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| Author: | Tyagi, R. |
| Title: | Sequential product positioning under different costs |
| Journal: | Management Science
2000 : JUL, VOL. 46:7, p. 928-940 |
| Index terms: | POSITIONING SEQUENTIAL ANALYSIS GAME THEORY |
| Language: | eng |
| Abstract: | This paper examines the product positioning decisions of firms that enter a market sequentially and that have potentially different cost structures. It shows that if the first mover knows the second mover to have a lower production cost, it positions away from the most attractive location in the market; further, the larger the second- mover's cost advantage, the farther away the first mover positions from the most attractive location. |
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