search query: @indexterm corporate philanthropy / total: 60
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| Author: | Moir, L. Taffler, R. |
| Title: | Does corporate philanthropy exist?: Business giving to the arts in the U.K. |
| Journal: | Journal of Business Ethics
2004 : OCT I, VOL. 54:2, p. 149-161 |
| Index terms: | arts corporate philanthropy charities stakeholders United Kingdom |
| Language: | eng |
| Abstract: | This paper addresses the question of the existence of corporate philanthropy (hereafter as: c-ph.) proposing a framework for analyzing c-ph. along the dimensions of business/society interest and primary/secondary stakeholder focus. The framework is applied to understand business involvement (here as: bus-inv. - for 'involvement' as: inv.) with the arts in the U.K. A unique dataset of 60 texts describing different firms' inv. with the arts is analyzed through formal content analysis to uncover the motivations for bus-inv. Cluster analysis is used to identify motivational groupings. Identified are two broad types of inv., that is, advertisers and legitimators. This paper's contribution: 1. It provides a clear framework to understand the motivations for corporate giving applying empirical data. 2. There is little evidence, if at all, found of c-ph. in the context of firms giving to the arts in the U.K. |
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