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| Author: | Atakan, M.G.S Eker, T. |
| Title: | Corporate identity of a socially responsible university - A case from the Turkish higher education sector |
| Journal: | Journal of Business Ethics
2007 : NOV II, VOL. 76:1, p. 55-68 |
| Index terms: | corporate responsibility social responsibility corporate philanthropy universities turkey |
| Language: | eng |
| Abstract: | This paper explains a Turkish higher education institution's social responsibility initiatives. The authors also analyze in this paper a specific case using theories from the Corporate Identity and Corporate Social Responsibility literature. The authors identify all the motives and benefits that lead the university to manage its corporate identity, the social responsibility schemes in the local and national communities. The authors main finding is that philanthropy is one of key elements of Istanbul Bilgi University's corporate identity program and that the university has humane drivers for its social responsibility initiatives. |
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