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| Author: | O'Connor, N. Flanagan, S. Gilbert, D. |
| Title: | The integration of film-induced tourism and destination branding in Yorkshire, UK |
| Journal: | International Journal of Tourism Research
2008 : SEP-OCT, VOL 10:5 p.423-437 |
| Index terms: | film industry tourism brands United Kingdom stakeholders |
| Language: | eng |
| Abstract: | The study examines the level of the integration of film induced tourism and destination branding in a tourism destination featured in television seriesÂ’ such as Yorkshire. The study is made utilising tourist surveys and strategic conversations with tourists and stakeholders within a case study approach. Specifically the study focuses on one destination, Yorkshire. The findings recommend some implications for the future development of these destinations. Specifically the suggestions concentrated on the use of destination branding in the promotion of a film location. |
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