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| Author: | Bechtel, G. G. O'Connor, P. J. |
| Title: | Testing micropreference structures. |
| Journal: | Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 247-257 |
| Index terms: | SCALING BRAND LOYALTY CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA