search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 255 / 600
| Author: | Macklin, M. |
| Title: | The impact of audiovisual information on children's product-related recall |
| Journal: | Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 154-164 |
| Index terms: | CONSUMER RESEARCH INFORMATION CHILDREN |
| Language: | eng |
| Abstract: | The research addresses the question of when children use visuals to improve their memory performance. In two studies , preschoolers and school-age children were found to encode information most effectively when the visual information was complete and overlapped the audio message. Children who only heard or saw the information performed equally well This suggests that the critical element in children's processing is the comprehensibility of the information presented. |
SCIMA