search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 249 / 600
| Author: | Grass, B. Klöppel, D. |
| Title: | Werbeerfolgskontrolle: Zeitungsbeilagen aus Verbrauchersicht. |
| Journal: | Absatzwirtschaft
1994 : FEB, p. 92-94 |
| Index terms: | NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS CONSUMER RESEARCH DIY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA