search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 248 / 600
Author: | Vankerkem, Michel |
Title: | La hierarchie des besoins de qualite |
Journal: | Gestion 2000
1994 : APR, 2, p. 37-57 |
Index terms: | CONSUMER CHOICE CONSUMER RESEARCH QUALITY CONTROL |
Language: | fre |
Abstract: |
SCIMA