search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Alba, J. |
| Title: | The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data |
| Journal: | Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 219-235 |
| Index terms: | CONSUMER RESEARCH PRICES PERCEPTION |
| Language: | eng |
| Abstract: | A widespread practice in grocery store advertising is to compare the advertised store's prices to a competitor's prices on multiple items. An important, but largely unexplored, issue is how this information is processed and used in conjunction with prior beliefs to influence price perceptions. In the authors' initial studies they manipulated prior beliefs and two data-based cues - frequency of price advantage and magnitude of price advantage - to determine their relative influence on consumer price perceptions. |
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