search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Oliver, R. |
| Title: | Attribute need fulfillment in product usage satisfaction |
| Journal: | Psychology & Marketing
1995 : JAN, VOL. 12:1, p. 1-17 |
| Index terms: | CONSUMER SATISFACTION CONSUMER BEHAVIOUR CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | A deprivation model analog of the effect of first-level (attribute-specific) and second-level (product-related) need fulfillment on satisfaction with a pharmaceutical information publication was tested under actual usage conditions. Analysis suggested that first-level need fulfillment was positively related to attribute performance, negatively related to degree to which the need was previously fulfilled, and unrelated to level of overall need. Product-level need fulfillment was function of attribute-level fulfillment, and satisfaction was related to product-level fulfillment and attribute performance. |
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