search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Foxall, G. |
| Title: | Positivism and pluralism in consumer research |
| Journal: | European Journal of Marketing
1995 : VOL. 29:9, p. 10-18 |
| Index terms: | CONSUMER RESEARCH MARKETING ECONOMICS |
| Language: | eng |
| Abstract: | Debate about the relationship of logical empiricism and interpretation as apparently alternative pathways to explanation and understanding is endemic even to established scientific disciplines such as biology, physics and technology. Yet, among philosophers of natural science, watertight definitions of positivism, realism and interpretation are elusive, and the alternative methodologies are often described pragmatically in contradistinction to one another rather than in absolute terms. |
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