search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 205 / 600
Author: | Silberer, G. Jaekel, M. |
Title: | Ist Ihr Kunde in Stimmung?: Konsumentenverhalten. |
Journal: | Absatzwirtschaft
1996 : MAR, p. 92, 94, 97-98, 101 |
Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR MOTIVATION RESEARCH COGNITIVE PROCESSES |
Language: | ger |
Abstract: |
SCIMA