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| Author: | Wenzel, H. |
| Title: | Verbraucherkommunikation durch Hersteller und Handel |
| Journal: | Markenartikel
1996 : VOL. 58:6, p. 230-232 |
| Index terms: | BRANDS PRODUCT IMAGE MARKETING STRATEGY CONSUMER RESEARCH COMMUNICATION |
| Language: | ger |
| Abstract: |
SCIMA