search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Metclafe, A. West, H. |
| Title: | Striving to be the best - understanding what the consumer really wants |
| Journal: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p. 131-140 |
| Index terms: | DEPARTMENT STORES CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA