search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Quink, T. |
| Title: | Markentreue zwischen Risikoaversion und Abwechslungsappetenz |
| Journal: | Markenartikel
1996 : VOL. 58:8, p. 381-383 |
| Index terms: | BRAND LOYALTY MOTIVATION RESEARCH CONSUMER RESEARCH PRODUCT POLICY MARKETING |
| Language: | ger |
| Abstract: |
SCIMA