search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 184 / 600
Author: | Chan, D. Charlebois, O. |
Title: | A comparison of ratings methods: telephone versus diary |
Journal: | Marketing and Research Today
1996 : AUG, VOL. 24:3, p. 162-174 |
Index terms: | RADIO INDUSTRY CONSUMER RESEARCH MARKET SURVEYS |
Language: | eng |
Abstract: |
SCIMA