search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | West, P. |
| Title: | Consumption vocabulary and preference formation |
| Journal: | Journal of Consumer Research
1996 : SEP, VOL. 23:9, p. 120-135 |
| Index terms: | CONSUMER RESEARCH CONSUMPTION PREFERENCES |
| Language: | eng |
| Abstract: | Consumers' understanding of their own preferences can be aided by a "consumption vocabulary" - a taxonomy or framework that facilitates identifying the relation between a product's features and one's evaluation of the product. In the absence of such a vocabulary, consumers' understanding of their own preferences will require more extensive experience and may never fully develop. The effect of such a vocabulary is tested in two experiments in which subjects provided with a vocabulary (1) exhibit better defined and more consistent preferences than control subjects, (2) show improved cue discovery, and (3) show learning. |
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