search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Bagozzi, R. P. Foxall, G. R. |
| Title: | Construct validation of a measure of adaptive-innovative cognitive styles in consumption |
| Journal: | International Journal of Research in Marketing
1996 : JUL, VOL. 13:3, p. 201-213 |
| Index terms: | COGNITION CONSUMPTION FACTOR ANALYSIS CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | The validity of a three-factor model of Kirton's Adaption- Innovation Inventory was examined by use of a confirmatory factor analysis. The following psychometric properties were established for both the full 32-item inventory and a 13-item abridgment: reliabilities of the measures of the three factors, convergent validity of measures, discriminant validity of measures across factors, discriminant validity between measures of the factors and measures of involvement, and concurrent validity. In addition, generalizability was demonstrated by comparing psychometric properties across two independent samples of adult consumers: 150 male computer owners and 151 female healthy food purchasers. |
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