search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Bull, N. Oxley, M. |
| Title: | The search for focus - brand values across Europe |
| Journal: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 239-246 |
| Index terms: | BRANDS CAR INDUSTRY CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA