search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Siguaw, J. Simpson, P. |
| Title: | Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South |
| Journal: | International Review of Retail, Distribution and Consumer Research
1997 : JAN, VOL. 7:1, p. 23-40 |
| Index terms: | RETAILING USA CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | This research was designed to examine the effects of multiple dimensions of religiousness on two important shopping characteristics: Sunday shopping and outshopping. Results of a random telephone survey of 338 participating residents of five small towns centring round Ruston, Louisiana, indicated that each dimension of religiousness had a significant affect on one or more Sunday shopping and outshopping variables included in this study. |
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