search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Diller, H. |
| Title: | Schlummernde Chancen |
| Journal: | Markenartikel
1997 : VOL. 59:2, p. 36-37 |
| Index terms: | PRICE POLICY MARKETING MANAGEMENT CUSTOMERS CONSUMER BEHAVIOUR CONSUMER RESEARCH GERMANY |
| Language: | ger |
| Abstract: |
SCIMA