search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 155 / 600
Author: | Diller, H. |
Title: | Schlummernde Chancen |
Journal: | Markenartikel
1997 : VOL. 59:2, p. 36-37 |
Index terms: | PRICE POLICY MARKETING MANAGEMENT CUSTOMERS CONSUMER BEHAVIOUR CONSUMER RESEARCH GERMANY |
Language: | ger |
Abstract: |
SCIMA