search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 153 / 600
Author: | Beascoechea Ariceta, J. M. |
Title: | Tecnicas comerciales poco utilizadas (1 parte) |
Journal: | Alta Direccion
1997 : JUL-AUG, 194,p.331-342 |
Index terms: | MARKETING MIX DISTRIBUTION CONSUMER RESEARCH MARKETING RESEARCH |
Language: | spa |
Abstract: |
SCIMA