search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 152 / 600
| Author: | Keh, H. |
| Title: | The classification of distribution channel output: a review |
| Journal: | International Review of Retail, Distribution and Consumer Research
1997 : APR, VOL. 7:2, p. 145-156 |
| Index terms: | DISTRIBUTION RETAILING CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | The study of productivity in marketing has received much attention from researchers for many years. Productivity can be defined as the ratio of output to input. However, the definition of what constitutes channel output has been given various interpretations. This has created some confusion in the literature as to the true underlying meaning of channel output. This paper serves to eliminate the confusion by reviewing the literaturs on channel output. The author classifies channel output into physical units, sales or dollar value, value added, gross margin and distribution services. |
SCIMA