search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 151 / 600
| Author: | Beascoechea Ariceta, J. M. |
| Title: | Tecnicas comerciales poco utilizadas (1 parte) |
| Journal: | Alta Direccion
1997 : JUL-AGO, 194,p.331-342 |
| Index terms: | MARKETING MIX DISTRIBUTION CONSUMER RESEARCH MARKETING RESEARCH |
| Language: | spa |
| Abstract: |
SCIMA