search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Foster Davis, J. |
| Title: | Property Rights to Consumer Information: A Proposed Policy Framework for Direct Marketing |
| Journal: | Journal of Direct Marketing
1997 : SUMMER, VOL. 11:3, p. 32-43 |
| Index terms: | CONSUMER RESEARCH CONSUMER INFORMATION DIRECT SELLING |
| Language: | eng |
| Abstract: | Literature on property rights suggests that consumers may have valid claims against database owners who use and sell personal information for direct marketing purposes. The marketplace, legal, and societal implications of consumer ownership of personal information are explored. A policy framework is proposed that seeks to improve the relationship between marketers and consumers via improved consumer contact and information handling practices. |
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