search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Marsden, D. Littler, D. |
| Title: | Positioning alternative perspectives of consumer behaviour |
| Journal: | Journal of Marketing Management
1998 : APR, VOL. 14:1-3, p.3-28 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA