search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 114 / 600
Author: | Hogg, M.K. |
Title: | Anti-constellations: exploring the impact of negation on consumption |
Journal: | Journal of Marketing Management
1998 : APR, VOL. 14:1-3, p. 133-158 |
Index terms: | CONSUMER RESEARCH CONSUMPTION |
Language: | eng |
Abstract: |
SCIMA