search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Dubé, L. Enz, C. Renaghan, L. M. Siguaw, J. |
| Title: | Best practices in the United States lodging industry: Overview, methods, and champions. |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
1999 : AUG, VOL: 40:4, p. 14-27 |
| Index terms: | Hotel management Customers Consumer research Consumer satisfaction |
| Language: | eng |
| Abstract: | The study identifies specific functional practices, ideas, activities, and processes in various functional areas that have proven successful for one firm, examines overall best practices, and customers to determine which practices drive customer perceptions of value in hotels and compared them with practices cited by managers. |
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