search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Holbrook, M. B. |
| Title: | Popular appeal versus expert judgements of motion pictures. |
| Journal: | Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 144-155 |
| Index terms: | Consumer research Consumer choice Film industry Culture |
| Language: | eng |
| Abstract: | The present study addresses research questions for the case of films, ordinary consumers and professional critics do emphasize different criteria in the formation of their tastes. |
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