search query: @indexterm Economic performance / total: 600
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Author: | Langerak, F. |
Title: | The relationships between customer and supplier perceptions of the manufacturer's market orientation and its business performance |
Journal: | International Journal of Market Research
2001 : VOL. 43:1, p. 43-62 |
Index terms: | Customer relations Economic performance Marketing |
Language: | eng |
Abstract: | This study is designed to test the relationship between the manufacturer's downstream (upstream) market orientation and the manufacturer's business performance, using self-reports and customer (supplier) reports of the manufacturer's downstream (upstream) market-oriented behaviours. |
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