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| Author: | Goulding, C. |
| Title: | Romancing the past: heritage visiting and the nostalgic consumer |
| Journal: | Psychology & Marketing
2001 : JUN, VOL. 18:6, p. 565-592 |
| Index terms: | Consumer research Psychology History Culture |
| Language: | eng |
| Abstract: | This article offers insight into the nostalgic experiences gained through consuming history at a contemporary British "living" museum. The findings of the research focus on two types of nostalgic behaviour, which are identified as existential and aesthetic. |
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