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| Author: | Reed, A. II |
| Title: | Social identity as a useful perspective for self-concept-based consumer research |
| Journal: | Psychology & Marketing
2002 : MAR, VOL. 19:3, p. 235-266 |
| Index terms: | CONSUMER RESEARCH PSYCHOLOGY |
| Freeterms: | SELF-CONCEPT |
| Language: | eng |
| Abstract: | Psychology's study of the self-concept has generated numerous paradigms with different underlying assumptions. In this article it is argued that these assumptions must be considered before a self-concept paradigm can be meaningfully applied to consumer research. |
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