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| Author: | Smith, A. |
| Title: | Three scenarios for applying chaos theory in consumer research |
| Journal: | Journal of Marketing Management
2002 : JUL, VOL. 18:5-6, p. 517-531 |
| Index terms: | CHAOS CONSUMER BEHAVIOUR CONSUMER RESEARCH MARKETING |
| Language: | eng |
| Abstract: | This paper aims to progress and revitalize the debate concerning chaos theory's potential role in consumer research. The discussion is based on a literature review of chaos driven research in the social and behavioural sciences. Three likely avenues for further investigation are suggested: purely conceptual application; mathematical model driven approaches and descriptive quantitative methods. |
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