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| Author: | Karlsson, N. |
| Title: | Consumer self-control strategies: An empirical study of their structure and determinants |
| Journal: | Journal of Consumer Policy
2003 : MAR, VOL. 26:1, p. 23-41 |
| Index terms: | Consumer behaviour Consumer research Factor analysis Sweden Nordic countries Scandinavia |
| Language: | eng |
| Abstract: | People use self-control strategies to overcome time-inconsistent preferences. In this study one aim was to test a two-factor model of consumer self-control strategies that divide them into desire-reducing and willpower strategies. Another aim was to explore what may determine the use of such strategies. Exploratory and confirmatory factor analyses gave support for the two-factor model of self-control. A positive attitude toward risk taking as well as the intention to reduce consumption in response to economic impairment predicted a decrease in the use of both strategies. Financial situation, age, and sex were found to influence the use of desire reduction and willpower in different directions. Income was not a predictor of the use of self-control strategies. |
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