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| Author: | Auh, S. Salisbury, L. C. Johnson, M. D. |
| Title: | Order effects in customer satisfaction modelling |
| Journal: | Journal of Marketing Management
2003 : APR, VOL 19:3-4, P. 379-400 |
| Index terms: | MARKETING CONSUMER RESEARCH CUSTOMERS LOYALTY |
| Language: | eng |
| Abstract: | The suggestion and theory behind this article is that overall evaluations of satisfaction and loyalty should increase by locating products. The results showed anyway that the impact of satisfaction drivers is relatively unaffected although customers´ overall evaluations are more extreme and better explained. The article discusses also implications for satisfaction modelling. |
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