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| Author: | Greig, I. |
| Title: | Towards a typology of consumer survey research |
| Journal: | European Journal of Marketing
2003 : VOL 37:10, p. 1314-1331 |
| Index terms: | CONSUMER RESEARCH MARKETING SURVEYS |
| Language: | eng |
| Abstract: | This article classifies the different types of consumer surveys in the dimensions of corporate project management phrase, consumer decision level allied to level of marketing strategy and consumer product use stage. This kind of typology gives an exhaustive and bilaterally exclusive classification which highlights the connection between studies and marketing theory e.g. segmentation. |
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