search query: @indexterm CONSUMER RESEARCH / total: 600
reference: 31 / 600
Author: | Johnson, M. S. |
Title: | Designating opponents in empirical research reports : the rhetoric of "interestigness" in consumer research |
Journal: | Marketing Theory
2003 : VOL 3:4, p. 477-501 |
Index terms: | CITATION ANALYSIS CONSUMER RESEARCH |
Language: | eng |
Abstract: | This article introduces textual evidence from a volume of the Journal of Consumer Research. Textual evidence is introduced as follows; a majority of researcher-authors of articles use concluding sections of empirical articles. |
SCIMA