search query: @indexterm CONSUMER RESEARCH / total: 600
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| Author: | Addison, T. |
| Title: | More science: more sense, or nonsense? |
| Journal: | Admap
2005 : VOL. 40:5, p. 24-27 |
| Index terms: | Brands Consumer behaviour Consumer research Decision making Psychology |
| Language: | eng |
| Abstract: | The article reviews the current litterature of neurology and neuromarketing. It discusses the realibility of neuromarketing and how does it work. It explains the implications of neuro techniques in TV advertising, branding and decision making. Finally it concludes with thoughts about the future of neuromarketing. |
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